Wednesday, 31 October 2012
BioLargo's Odor-No-More Adds Pet Industry Experts to Lead National Marketing Campaign for Its Cat Litter Additive Product
LA MIRADA, CA--(Marketwire - Oct 1, 2012) - BioLargo, Inc. ( OTCBB : BLGO ) announced today that it had retained Bulldog Marketing & Sales, Inc., out of New York and Bulldog's strategic Public Relations partner, K. Sutherland PR, of Irvine, CA to act as "senior strategists" as it prepares to launch a national marketing and public relations campaign to support its Odor-No-More® branded Cat Litter Additive and Central Garden & Pet's national distribution channel.
Led by John Cullen, named in the Pet Industry's Top 25 to Watch for 2011 by Pet Product News, Bulldog specializes in the marketing and sales of pet products. With over 15 years in the business, Cullen has led successful campaigns for both large and small companies. "After seeing Odor-No-More's product demo at SuperZoo 2012, I knew I had to get involved," stated Cullen. "With its instant odor removal and rapid liquid absorption, all packed into its small lightweight shaker bottle packaging, Odor-No-More is a game changer in the litter category."
"We are excited to add these key team members who have proven marketing expertise," stated BioLargo's president, Dennis Calvert. "We are leveraging the excitement generated at SuperZoo with a marketing campaign that will utilize a multi-media, multi-channel strategy to drive customer awareness."
The top two pain-points and consumer complaints about cat ownership is litter box urine smell and heavy litter bags. Odor-No-More solves both of these issues with one, simple to use product. In addition, early test market results show that once consumers try Odor-No-More they come back to purchase again and again -- making a product trial the central focus of BioLargo's marketing campaign.
About Bulldog Marketing & Sales, Inc.
Bulldog Marketing & Sales, Inc. is a full service agency formed in 2009 by pet industry veteran John Cullen. It has over 15 years of marketing and sales experience ranging from marketing strategy to new product development and retail sell-in. It has increased sales and developed new products for the Fortune 500 as well as for start-ups. Marketing & sales expertise includes: Pet Products, Consumer Packaged Goods and Consumer Electronics.
Bulldog is headquartered in the New York City. For more information, visit www.bulldogms.com.