With rapid growth comes growing pains. One serious challenge
the cannabis industry faces is odor and air quality control. Cannabis producing
and processing facilities emit strong, persistent odors. These odors are
integral to, and the sign of, a good product. The irony, however, is that while
the operators (and consumers) may love the smell of marijuana, neighbors and
communities don’t.
Examples are already cropping up of communities rallying
against local producers, creating poor public perception for the industry and
likely leading to litigation and fines. Strong odor isn’t the only problem –
the gasses released in cannabis growing and product producing operations are
hazardous. The volatile organic compounds (VOCs) responsible for the cannabis
smell, called terpenes, are also air pollutants known to contribute totropospheric ozone and smog. Cannabis producers are becoming under increasing
pressure to implement sufficient air quality and odor control measures to
mitigate these risks, especially given the sensitive political and social
condition of the legal cannabis industry as a whole.
Cannabis producers are actively seeking the best available
solutions to the problem. Given the value of cannabis operations and their
exceedingly high profit margins, there is simply no room or need to cut corners
with a solution to the odor problem. Among solutions providers, there is now a
proverbial “land grab” to become the best solution for the industry’s odor and
air quality management challenge.
CupriDyne Clean Positioned to be the Solution for this
Industry
BioLargo’s CupriDyne Clean product has been proven effective
in eliminating cannabis-related odors and VOCs. The company recently
established its first strategic partnership with an air handling and air
quality company with operations in both the United States and Canada, under a
white label program (more details to come soon). Through this relationship,
progress has already been rapid – 3 customers have already been secured and 5
commercial trials are underway in the cannabis industry.
Our market rollout strategy in the cannabis industry is
drastically different than our approach for the solid waste handling industry.
In that market, sales, marketing, and service package delivery were organized
directly by our subsidiary Odor-No-More, allowing the company to create a great
reputation for the product and the company. The company’s success in the waste
handling industry allows it to leverage its considerable expertise and proven
product through strategic channel partnerships to rapidly capture a large share
of the cannabis odor control market. We intend for CupriDyne Clean to quickly
become part of the “best practices” for mitigating cannabis-related odors and
VOCs.
Odor-No-More President Joe Provenzano commented, “Within the
Cannabis industry, we have identified a number of key relationships and are
working to finalize agreements with equipment manufacturers, regulatory
consultants, key opinion leaders, and marketing partners. Our value proposition is unmatched for odor
and VOC control and this is another great example how our platform continues to
expand in high value markets.”
About CupriDyne Clean Industrial Odor Control
BioLargo’s wholly owned subsidiary Odor-No-More launched its
award-winning product CupriDyne Clean for odor and VOC control into the waste
handling industry just a few years ago. CupriDyne Clean is safe, easy to use,
and is a confirmed non-pesticide. Unlike its competitors, CupriDyne does not
need fragrances or essential oils to do the job. Instead, it cost effectively
eliminates odors and VOCs rather than masking them. The product is enjoying
growing adoption through 4 national purchasing agreement with industry leaders
in the waste handling industry, with one of the largest customers in the industry
going live in the past two weeks. The company also offers a full service bundle
in the waste industry including the CupriDyne Clean product, engineering design
of misting/spraying systems, construction, installation, maintenance, and
ongoing service. The company is now pursuing new markets for the product,
including wastewater treatment, metal casting, and cannabis production.
What is a BioLargo Spotlight?
It’s an exciting time at BioLargo. We’re moving fast, and it
can be difficult to keep our stockholders and the investing public informed of
our progress. In light of this, we will be posting a series of short articles
titled “BioLargo Spotlight”, highlighting certain business activities and other
important information in between our required SEC filings. Of course, these do
not replace our public filings, which contain more complete information than
can be delivered in this forum, and thus we urge you to carefully read and rely
on those filings for definitive information, and to review our risk factors and
caution regarding forward-looking statements. We are optimistic about our
business as we work hard to continue to grow and ultimately generate profits
for our stockholders.
Legal Disclaimer
Our attorneys remind us that while we believe these developments
are important and that these small victories could add up and lead to big
victories, at this stage they do not rise to the level of an official material
disclosure. As the size and magnitude of these developments become material, we
will naturally report that information in an 8-K and our regular SEC filings.
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