BioLargo, Inc. (OTCBB: BLGO), creator of patented iodine technologies, today announced that, in response to customer demand, it has introduced new five pound packaging for its award-winning Animal Bedding Additive with an introductory retail price point of $19.98. The new package will contain the same product that earned the prestigious Horse Journal “Product of the Year” award in 2010, proven to reduce horse bedding use by over 50%, saving horse owners money each month while eliminating odors and wetness.
“Since winning the Horse Journal “Product of the Year” award last fall, we have enjoyed a surge in brand awareness and extensive customer feedback,” stated Joseph Provenzano, President of BioLargo’s wholly owned operating subsidiary, Odor-No-More, Inc. “As a result, many customers have asked us to produce a smaller sized convenient package. The new packaging will be available for sale to our distributors in July.”
Since executing a license and distribution agreement with Central Garden and Pet in March of this year, the company turned its focus to building additional sales resources within the equine industry. The company announced it has recently executed agreements with four experienced manufacturer’s sales representatives who will focus on specific regions to interact with and provide service to existing and new distributors, retailers and end users to drive market sell-through. “Our new sales representatives have successful track records and have established long standing relationships with distributors and retailers. They will help us cover about 75% of the United States, and provide invaluable in-person interaction with our customers and product retailers,” stated Provenzano. In addition, the company announced the signing of Veterinary Services, Inc. (www.vsi.cc) as a product distributor. VSI supplies products from six locations to over 3,000 customers across the Western United States in the beef, dairy, and poultry business, as well as feed supply and pet stores.