Monday, 11 January 2010

Ground-Breaking Odor-No-More™ Delivers a Serious Solution to Age-Old Problem- A Great Example of How BioLargo Technology can be put to Good Work

- Alison Hathaway- GM HCPEC

Joseph Provenzano VP and Product Manager- ONM-

Irvine, Calif. -- Ever since horses have been kept in stalls, horse owners have been adding to, and then mucking out, large quantities of bedding in a futile attempt to reduce the odor and moisture in these stalls.

Horse owners know first-hand how expensive it can be and that even “good” bedding cannot do the job. The solution to this age-old problem has finally arrived in Odor-No-MoreÔ, which just launched its award-winning super-absorbent product proven to lower costs and totally eliminate odor and moisture, reduce flies and promote hoof health to create a cleaner, dryer, safer and healthier stall.

BioLargo, Inc.’s (Symbol: BLGO) line of Odor-No-More™ products help owners tackle the many unpleasant and unhealthy consequences of urine in horse stalls and trailers.

“Until now, available stall additives did not help much,” says Joe Provenzano, creator of Odor-No-More™. “With Odor-No-More™, you can see and smell the results in minutes.”

Odor-No-More™ is proven to reduce the amount of bedding consumed by up to 75%. Flies disappear as a result of eliminating all odors that horse owners and horses breathe. Horse hooves are in better condition and the soil in the stall is amended to retain and absorb liquid. Amazingly, no removal required.

Here is how Odor-No-More™ works: take a handful of Odor-No-More™ and place it where your horse urinates. The urine is quickly absorbed. All unpleasant odors are immediately eliminated. Horses no longer step into puddles of urine. Flies no longer congregate. Hoofs remain clean and dry, and the horse is healthier. Cleanup and removal is as simple as putting on a pair of boots.

After years without innovation in this category of products, Odor-No-More™ immediately took center stage with its launch this past year. It received a Best New Products Award at SuperZoo (the pet industry’s largest show) and was rapidly picked up by major suppliers and retail locations, including O.H. Kruse and Sons and Star Milling, both feed producers, along with Jeffers Equine and Dover Saddlery, the industries largest catalog and online retailers of equine products.

At a recent EquineAffair in Massachusetts, Tom Seay witnessed a demonstration of Odor-No-More™ and was amazed by how quickly and effectively the product worked. On the spot, he decided to feature the product on the show he hosts, Best of America By Horseback, on RFD-TV. The spotlight is scheduled to air in early 2010 on more than 600 cable networks and satellite providers in 14 countries.

Through its quick acceptance in the horse industry, Odor-No-More™ has also proven to be a huge money saver for stable owners. The management at the Huntington Central Park Equestrian Center in California (HCPEC) testifies to the monthly savings from using Odor-No-More™. In its toughest stall, the center saved more than $300 per month. After conducting an on-site trial and witnessing the remarkable benefits of Odor-No-More™, HCPEC decided to adopt the product for use throughout their entire 460-stall facility.

Odor-No-More is a bedding and product sponsor of The Red Bucket Equestrian Rescue, which operates out of HCPEC. Helping lower the cost of care for rescued horses makes the savings even more critical.

Odor-No-More™ began with Provenzano, who was raised on a horse ranch in Northern California and has tended horses his entire life. As a lifelong horse owner, working cattle, active in 4H showing horses and amateur rodeo, he has experienced the cost and labor involved with caring for horses.

“Before we introduced Odor-No-More™, horse owners just lived with all these expensive and messy problems,” Provenzano says. “When we discovered that we could cut monthly costs so drastically and deliver all these great benefits, we knew we could transform the way our horses are stalled changing the industry forever.”

He worked closely with customers and equine professionals, including Jack Van Berg, the legendary Hall of Fame thoroughbred trainer, to create the ideal product for horses. They mucked a lot of stalls. Through several formulations and extensive testing to reach perfection, Odor-No-More™ was born.

“I was excited about the product from the beginning,” Van Berg says. “In my 50+ years training the best horses and winning the biggest races, I have never seen a product more effective.”

With Odor-No-More, soil in the stall is amended to absorb liquids, wicking urine away from horses’ feet creating quality footing. Additionally, the product uses micro-nutrients for odor elimination. These are the same micro-nutrients supplied in feed supplements as well as curative products for many common hoof ailments.

“I use fewer shavings in the stall and trailer because of Odor-No-More and that has saved us a lot of money and time,” says Shelly Martin, NCHA 1995 World Champion. “The industry has been waiting for a product like this.”

“Of the more than nine million horses in the U.S., we estimate more than half are stalled with bedding,” Provenzano says. “Before Odor-No-More™, our average customer was spending $100 or more per month per horse in bedding alone. This multi-billion dollar industry segment was desperate for innovation to reduce consumption and disposal.”

BioLargo, Inc. is all about making a difference in the world with its patented and patent pending technology, and Provenzano recognized a way to do just that in the horse industry. It goes beyond just great products. It’s about getting directly involved, and Provenzano became involved with The Red Bucket Equine Rescue in its infancy.

“Saving money means more resources to rescue and rehabilitate more horses,” he says. “The rescue industry is the saving grace for many horses. The amount of good a rescue can do is limited by financial support and keeping costs in line without sacrificing quality of care.”

Provenzano recently adopted Cooper, a three-year-old Blue Roan Quarter Horse, one of the many horses rescued by the Red Bucket Equine Rescue.

As the man behind Odor-No-More™, Provenzano has been diligently working with BioLargo’s upcoming 2010 launch of to help fund rescues. The program provides a practical way for companies that make their money from the horse and to give back to the horse by contributing a percentage of the proceeds from their product sales to help fund equine rescues across the country.

“We currently have multiple manufacturers and suppliers onboard,” Provenzano says. “ is unique in the way customers have the ability to direct money to their favorite rescue. We have a real shot at making a significant difference. Our goal is to provide financial support to every equine rescue in the country, funded by the sales of an array of high quality products through At BioLargo we believe doing good is good business.”

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